Privacy Policy

Last modified: June 11, 2023 Natural Language Labs Inc. d/b/a Visceral (“Visceral” or “we” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy (our “Privacy Policy”) describes the types of information we may collect or that you may provide when you visit the website and any subdomains of the website (the “Website”), use the Visceral Mobile Application (the “App”), including any content, functionality, and services offered by Visceral through and in connection with the Website or the App (collectively, the "Platform”), and our practices for collecting, using, maintaining, protecting, disclosing, or otherwise processing that information. Please take a moment to review this Privacy Policy. You may scroll through this Privacy Policy or use the headings below. It is important that you understand this Privacy Policy. By using our Platform, you are agreeing to the terms of this Privacy Policy. If you have any questions or concerns about this Privacy Policy, you may contact us at any time using the Contact Information at the end of this Policy. If you do not agree with our policies and practices, your choice is not to use our Platform. By accessing or using our Platform, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Platform after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates. CONTENTS 1. Key Terms & Definitions and Scope of Our Privacy Policy 2. Personal Information 3. Why and How We Use Your Personal Information 4. Why and How We Share Your Personal Information 5. Your Choices for How We Collect, Use and Share Your Personal Information 6. Accessing, Correcting and Deleting Personal Information 7. Children’s Privacy 8. Supplemental Disclosures and Rights Based on State Law 9. International Users 10. Data Security 11. Changes to Our Privacy Policy 12. Contact Information 13. Glossary 1. KEY TERMS & DEFINITIONS AND SCOPE OF OUR PRIVACY POLICY It is helpful to start by explaining some of our key terms and definitions used in this Privacy Policy. “App”: Our mobile applications. “Personal Information” or “Personal Data”: Information identifying, relating to, or about an identified or identifiable individual, as described more fully in this Policy. “Platform”: Our Website and App related content, software, functionality, and services, as applicable. “Privacy Policy” or “Policy”: This privacy policy. “Website”: Our website and any additional subdomains. “Visceral,” “we,” “us”: Natural Language Labs Inc. d/b/a Visceral. Please refer to our Glossary for additional explanations of terms and phrases used in this Policy. When does our Privacy Policy apply? This Privacy Policy describes the types of information we may collect from you when you visit or use our Platform or any components of our Platform, and when we communicate with you electronically, such as through our Platform, email, text message, and other electronic messages between Visceral and you. When does our Privacy Policy not apply? This Privacy Policy does not apply to information (a) we collect from you through any offline or in-person or face-to-face interactions we have with you, or through audio-only telephone conversations; (b) by any other websites or platforms operated by us, unless the website or platform is listed above or links to this Privacy Policy; (c) collected by any third-party website that we may provide a link to or that is accessible from our Platform; or (d) covered in part or in whole by a separate privacy policy provided by us. Terms of Use. This Privacy Policy is incorporated into and governed by our Terms of Use, which is found at, incorporated herein by reference. 2. PERSONAL INFORMATION What is Personal Information? Personal Information is information that you provide to us that personally identifies you, such as your name, email address, or billing information, or other data that can be reasonably linked to such information by Visceral, such as information we associate with your Visceral account. What types of Personal Information do we collect? We collect and use Personal Information in order to operate and provide our Platform to you. You may provide Personal Information to us, and we may collect Personal Information from you automatically as you use and navigate through our Platform. How do we collect your Personal Information? Information you provide to us. You may provide Personal Information to us through our Platform, and when you use our Platform. You provide Personal Information and other information to us when you contact us through our Platform. Information we collect automatically as you use our Platform. We collect Personal Information and information automatically about the computers, devices, browsers and your Internet activity as you use and interact with our Platform. The information we collect typically includes Unique Identifiers, browser type and settings, device types and settings, operating system, mobile network information including carrier name and phone number, and application version number. We also collect information about the interaction of your browsers and devices with our Platform, such as IP address, device type, system activity, wireless carrier name (when you use a wireless or mobile device), and the date, time, and referrer URL of your request. Online Activity. We collect information about your activity on our Platform, Internet, network, and other online activity information, such as browsing history, search history, and information regarding your interaction with our Platform and other websites. We use various technologies to collect and store location information, including cookies, pixels or pixel tags, local storage, such as browser web storage or application data caches, databases, session replay, and server logs. Location. We collect information about your location when you use our Platform, which helps us provide our Platform services, features and functionality. Your location can be determined with varying degrees of accuracy by: • GPS • IP address • Sensor data from your device • Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices The types of location data we collect depend in part on your device and account settings. For example, you can turn your mobile device’s location on or off using the device’s settings app. You may also be able to turn on location history if you want to create a private map of where you go with your devices. 3. WHY AND HOW WE USE YOUR PERSONAL INFORMATION As described more fully below, we use information that we collect about you or that you provide to us, including any Personal Information for the following purposes: • Provide our Platform and related software and services to you. • Provide you with information or services that you request from us. • Support, develop, troubleshoot, and debug our Platform, including improving our Platform. • Provide you with support for the Platform and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses. • Personalize your Platform experience and to deliver content and product and service offerings relevant to your interests. • Provide you information about our Platform and services, and other information that may be of interest to you, including through newsletters. • Authenticate use, detect fraudulent use, and otherwise maintain the safety, security, and integrity of our Platform. • Internal testing, research, analysis, and product development, including to develop, improve, and demonstrate our Platform and our services. • Auditing relating to a current interaction with you and concurrent transactions, including, but not limited to, counting advertising impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with any applicable specification and other standards. • Detecting security incidents, responding to, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity. • Debugging to identify and repair errors that impair existing intended functionality. • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection. • Respond to law enforcement requests, court orders, and subpoenas and to carry out our legal and contractual obligations. • Notify you about changes to our Platform or any services we offer or provide through it. • Allow you to participate in interactive features on our Platform. • In any other way we may describe when you provide the information. • Fulfill any other purpose for which you provide it. • For any other purpose with your consent. Provide our Platform and Related Services. We use your Personal Information to operate, maintain, supervise, administer, improve, and enhance our Platform and related services, features, and functionality. This may include the use of Personal Information for the purpose of artificial intelligence, machine learning, augmented human intelligence development, algorithm development and improvement, and similar data aggregation activities. This involves creating algorithms that help our systems to learn from the data and improve the Platform and related services we provide, and to improve the efficiency of our operations. These technologies do not make decisions that would significantly impact you based solely on automated processing. If such decisions are made, they are subject to human review. Where possible, we employ data anonymization and pseudonymization techniques to protect your privacy. We may use anonymized or aggregated data, which does not personally identify you, for additional purposes such as research, data analysis, and improving our AI and ML models. We use your contact information to communicate and interact with you, such as to send you emails and text messages about our Platform. We use the IP address assigned to your device to send you the data you request to display on your device. We use unique identifiers stored in cookies on your device to help us authenticate you as the person who should have access to certain areas and features of our Platform. We also use your information to ensure our Platform is working as intended, such as tracking outages or troubleshooting issues that you report to us. And we use your information for research and development for our business, and to make improvements to our Platform. Analyze Use of the Platform. We use data collected from you and your devices for analytics and measurement to understand how our Platform is used. For example, we analyze data about your use of our Platform to accomplish tasks such as optimizing the designs of our Platform. We use a variety of tools to do this, such as Google Analytics and similar third-party online data analytics services. Personal Information Provided by Third Parties. We may use Personal Information collected automatically and associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Platform and to deliver a better and more personalized service by enabling us to: • estimate our audience size and usage patterns; • store information about your preferences; • customize our Platform according to your individual interests; • speed up your searches; and • recognize you when you return to our Platform. Security and Legal Purposes. We use your information to help improve the safety and reliability of our Platform. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Visceral, our users, or the public. Information may also be used in connection for legal reasons and purposes, such as to comply with applicable law, regulation, legal process, or enforceable governmental request; to enforce our Terms of Use (, including investigation of potential violations; and to detect, prevent, or otherwise address fraud, security, or technical issues; and to protect against harm to the rights, property or safety of Visceral, our users, or the public as required or permitted by law. Advertising and Marketing. We may also use your information to contact you about our Platform that may be of interest to you. Please contact us using the Contact Information at the end of this Policy if you would like to opt-out or change your preferences with respect to receiving advertising and marketing communications from us. 4. WHY AND HOW WE SHARE YOUR PERSONAL INFORMATION We share Personal Information with third parties under certain circumstances and for certain purposes described throughout this Policy, including: • Service providers and others to operate our Platform. We share your Personal Information with our affiliates, vendors, service providers, and business partners, including providers and vendors we use for operating and maintaining our Platform, its features, and functionalities. These third parties include data hosting and data storage partners, analytics, ad network, advertising, technology services and support, and data security. When possible, these third parties are under contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them. • Our Business Purposes. We may share your Personal Information with our affiliates, vendors, service providers, and business partners, including providers and vendors we use for our business activities and operations generally, such as data hosting and data storage partners, analytics, ad network, advertising, technology services and support, and data security. We may also share your Personal Information with professional advisors, such as auditors, law firms, and accounting firms. • Affiliates. We may share your Personal Information with our subsidiaries and affiliates. • Compliance with Law. We may share your Personal Information to comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, subpoenas, and regulatory inquiries. • To Enforce our Rights. We may share your Personal Information to enforce our Terms of Use ( and any other agreement, policies, terms, and conditions relating to your use of the Platform. We also may share information as needed to ensure the safety and security of our Platform and our users, and to detect, prevent, or otherwise address fraud, security, or technical issues. • Protect Rights, Property and Safety. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Visceral, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. • Business Transfers. We may share your Personal Information to a buyer, potential buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our users are among the assets transferred. • De-identified Information. We may also share de-identified information, so that it cannot be reasonably used to identify any individual, with third parties for marketing, advertising, research, or similar purposes. • Knowledge and Consent. We may also share your Personal Information with your consent, pursuant to your instructions, to fulfill a purpose for which you provide the information to us, or for any other purpose disclosed by us when you provide the information. 5. YOUR CHOICES FOR HOW WE COLLECT, USE AND SHARE YOUR PERSONAL INFORMATION We provide you with various choices on how you can opt out of our certain uses and sharing of your Personal Information. As a general rule, you cannot opt out of our collection, use, and sharing of Personal Information to the extent it is necessary to provide the Platform or related services, features, and functionality available on or through the Platform to you. Cookies. You can change the cookie settings that will be placed when you use our Platform by changing the settings on your Internet browser. You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Please note that internet browsers allow you to change your cookie settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access or use all or areas and aspects of our Platform. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI”) on its website ( and from members of the Digital Advertising Alliance on its website ( Messages. If you do not wish to have your email address used by Visceral to send you advertising messages and content, you can opt out at any time by clicking the unsubscribe link at the bottom of any marketing emails you receive from us. By providing your mobile number, you are agreeing to be contacted by or on behalf of Visceral at the mobile number you have provided, including calls and text messages, to receive informational messages and communications relating to Visceral and the Platform. Message and data rates may apply. To stop receiving text messages text the word STOP in response to any text message you receive. We may confirm your opt out by text message. Please note, that by withdrawing your consent, certain Visceral information may no longer be available to you or provided to you. If you believe you have received a call or text message from us that you did not subscribe to, in addition to opting out, you may contact us using the Contact Information at the end of this Policy. You may have other options with respect to marketing and communication preferences through our Platform. Do Not Track Signals. We do not track you over time and across third-party websites or other online services for any purpose. Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us. We do not control the collection and use of your information collected by third parties described above in Why and How We Share Your Personal Information. When possible, these organizations are under contractual obligations to use this data only for providing services to us and to maintain this information strictly confidential. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes. 6. ACCESSING, CORRECTING AND DELETING PERSONAL INFORMATION Access, Corrections and Deletion. Please contact us using the Contact Information at the end of this Policy if you have any questions regarding reviewing, accessing, correcting or deleting your Personal Information. Please promptly inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible. You may also have certain deletion rights in accordance with applicable law. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect. Copies and Retention of Personal Information. Please contact us using the Contact Information at the end of this Policy if you have any questions about obtaining copies or the retention of your Personal Information. Please promptly inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible. You may also have certain deletion rights in accordance with applicable law. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect. Exporting Data. If you need to export or a copy of your data, please let us know and we will assist you with your request. We retain the data we collect for different periods of time depending on what it is, how we use it, and applicable legal requirements. We may retain some data for longer periods of time than other data when necessary for legitimate business or legal purposes, such as security, fraud, and abuse prevention, or financial record-keeping. 7. CHILDREN’S PRIVACY Our Platform is not intended for children under 18 years of age. No one under the age of 18 may provide us with any Personal Information on or through the Platform. We do not knowingly collect Personal Information from children under 18. If you are under 18, do not use or provide any information on our Platform or on or through any of its features, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information directly from a child under 18, please contact us using the Contact Information at the end of this Policy. 8. INTERNATIONAL USERS Our Platform is not intended for use by and is not directed to residents of the European Union. All data is stored and processed in the United States. By using and accessing our site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location. 9. DATA SECURITY Security Measures. We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Platform, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Platform like message boards. The information you share in public areas may be viewed by any user of the Platform. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Platform. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures deployed on the Platform. Consent to Processing of Personal Information in the United States. In order to provide our Platform to you, we may send and store your Personal Information outside of the country where you reside or are located, including to countries that may not or do not provide an equivalent level of protection for your Personal Information. Your Personal Information may be processed and stored in the United States and federal, state, and local governments, courts, or law enforcement or regulatory agencies in the United States may be able to obtain disclosure of your information through the laws of the United States. By using our Platform, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Information outside the country where you reside or are located, including in the United States. Your Personal Information is transferred by Visceral to another country only if it is required or permitted under applicable data protection law and provided that there are appropriate safeguards in place to protect your Personal Information. To ensure your Personal Information is treated in accordance with this Privacy Policy when we transfer it to a third party, Visceral uses Data Protection Agreements between Visceral and all other recipients of your Personal Information. 10. CHANGES TO OUR PRIVACY POLICY We may alter this Privacy Policy at any time. It is our policy to post any changes we make to our Privacy Policy on the home page or other prominent location on the Platform. If we make material changes to how we treat our users’ Personal Information, we will notify you as required or permitted by applicable law. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Platform and this Privacy Policy to check for any changes. YOUR CONTINUED USE OF OUR PLATFORM FOLLOWING THE POSTING OF CHANGES CONSTITUTES YOUR ACCEPTANCE TO SUCH CHANGES. 11. CONTACT INFORMATION If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy or the ways in which we collect and use your Personal Information described in this Privacy Policy, have any requests related to your Personal Information pursuant to applicable laws, or otherwise need to contact us, please contact us using this Contact Information. Natural Language Labs Inc. d/b/a Visceral 228 Park Ave S. #65771 New York, NY 10003 Telephone: 717-860-6252 Email: 12. GLOSSARY Browser Web Storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions. This makes data retrievable even after a browser has been closed and reopened. One technology that facilitates web storage is HTML 5. A Cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. A Pixel or Pixel Tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. Pixel tags are often used in combination with cookies. An Application Data Cache is a data repository on a device. It can, for example, enable a web application to run without an internet connection and improve the performance of the application by enabling faster loading of content. Interest-based Advertising is sometimes referred to as personalized or targeted ads. Interest-based ads are used to display features, products, and services that might be of interest to the user. To serve interest-based ads, we may use information such as your interactions with our Platform and related content. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads. As is common in the advertising industry, we use cookies, pixels, and other technologies which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, if we know what ads are shown to your browser, we can be careful not to show the same ads repeatedly. We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve. Advertisers and other third parties may assume or infer that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for classical music). Third-party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of Visceral. Server Logs. Like most websites, our servers automatically record the page requests made when you visit our sites. These “server logs” typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser. Session Replay provides the ability to replay a visitor's journey on a web site or within a mobile application or web application. Replay can include the user's view (browser or screen output), user input (keyboard and mouse inputs), and logs of network events or console logs. Session replay is used to help improve customer experience, analyze usability and help identify obstacles in conversion processes on websites. It can also be used to study a website's usability, customer behavior, interests, and the handling of customer service questions as the customer journey, with all interactions, can be replayed. It can also be used to analyze fraudulent behavior on websites. A Unique Identifier is a string of letters, numbers and characters that can be used to uniquely identify a computer, device, personal device, browser or app. Different identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. Unique Identifiers can be used for various purposes, including security and fraud detection, syncing data from your device(s) to our Platform, remembering your preferences, and providing personalized advertising. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent. See your browser documentation for additional information. On other platforms besides browsers (e.g., personal devices), Unique Identifiers are used to recognize a specific device or app on that device. For example, a Unique Identifier can be used to provide relevant advertising on mobile devices and can be managed in your device’s settings. Unique identifiers may also be incorporated into a device by its manufacturer (sometimes called a universally unique ID or UUID), such as the IMEI-number of a mobile phone. For example, a device’s unique identifier can be used to customize our Platform to your device or analyze device issues related to our Platform.